Sustainable events with iVent.
2019 marked the beginning of a cultural shift towards sustainable living and a growing awareness of the climate crisis. The emergence of this global trend has sparked the drive for event companies to deliver sustainable event formats in line with their client’s green objectives and agenda. With this in mind we revisited the benefits of hosting an event virtually, with a particular focus on how this supports “sustainability”.
It’s easy for us to confidently say a virtual event ensures your conference, open day, prod- uct launch or recruitment fair is truly sustainable, but what is the data to support our claim?
According to MeetGreens research*, on average, a one day physical event produces 170kg of CO2 emissions, over 5 tonnes of refuse waste and uses 36,000 pieces of paper.
With a virtual event, there is no waste, no need for excessive air travel, no need for wasted resources and catering, with no compromise on engagement and networking capabili- ties between event delegates.
The iVent platform provides advanced functionality to grow your network through face- to-face engagement with 1-2-1 and group Video Chat, live conferencing and real-time net- working to create a real-life experience. Hosting an iVent is the closest experience to a physical event online, with no irreversible damage left behind.
Following the UKRI’s hugely successful iVent in late 2019, they said:
‘The carbon saving on-the-day of attendance (202 attendees out of 650) was approximately 70 tonnes, with attendees representing 47 countries.’
The National Trust also commented that with iVent’s help, their virtual conference was ‘a great success’ with all their brand values, and visions for their virtual conference met, ‘no matter how big or small’. Since hosting their iVent, the National Trust have commit- ted fully to supporting the iVent green agenda and do more for the climate by moving all physical events online.
Our goal? To grow a platform which can be an ultimate replacement for a physical event, hence helping to reduce carbon footprint. We are currently working on innovative new functionalities that will help more companies cross that bridge from physical to virtual. By hosting an iVent, you are investing in the future of events being 100% sustainable.
Gavin Newman
Events Director